Community Support Built SunCoast Market

Residents of Imperial Beach and surrounding communities began organizing in 2016 to address the lack of healthy food and grocery options in the South Bay region. After years of building community support, advocacy, feasibility studies, guidance from industry experts, planning, and fundraising, SunCoast Market Co-op celebrated the store’s Grand Opening on January 31, 2026! The store — located in the Silver Strand Plaza, 600 Palm Avenue, Imperial Beach, California, 91932 — is South County’s first community owned and governed (cooperative) grocery store. 

About the Store

SunCoast Market Co-op is the first food co-op in the U.S. to open in a majority Hispanic/Latino community. The market provides all residents a full-service grocery store with a selection of nutritious and fresh produce, healthy prepared foods, and pantry staples. The store features organic bulk/bin food and refill stations for household and personal care products so consumers can use reusable/recyclable containers to reduce packaging waste. 

SunCoast emphasizes sourcing from local and sustainable farms and producers and offers a product mix of organic, conventional, and culturally relevant foods tailored to the needs of our community. SunCoast’s social mission includes providing ongoing community education around healthy eating and sustainability while building resident leadership.

Your donations helped make this happen!  

About SunCoast Community Fund

SunCoast Community Fund was established in 2022 to support the opening of SunCoast Market Co-op, a resident-led initiative to open a consumer-owned, cooperative grocery store in Imperial Beach, California. The fund was operated by San Diego Roots Sustainable Food Project, a California 501(c)3 educational nonprofit (tax ID 26-2131406). Since 2008, SD Roots’ mission has been to educate, cultivate and empower sustainable food communities in San Diego County.

With the opening of the store, SunCoast Community Fund has fulfilled it’s support role and is no longer accepting donations.

A sincere thanks to all who donated to help move SunCoast Market Co-op from a concept to a reality!